This website and the associated YouTube channel were established with the aim of promoting vegan living and advocacy in a rational way. Here you will find science-based advice on how to promote the vegan lifestyle effectively, discussion about vegan related topics, and content on other issues surrounding ethical consumerism.

About the author

My name is César. I’m a vegan advocate and social media personality, working to change the world for the better by encouraging people to consume more ethically. I try to promote veganism as best as possible by using an effective altruism approach, and show others how to do the same. Below are some of the things I do.


I make YouTube videos to inspire others to be more vocal about veganism, to help others going vegan and to reach more people with my advocacy. Check out my YouTube

Public speaking

I give talks to vegans and non-vegans. Previous speaking events include Surrey Vegan Fair, Vevolution and Always The Sun festival. If you want me to give a talk at your university, school, workplace or event, send me an email. Request a talk

Vegan counselling

If you’re struggling to stay vegan, need help on how to deal with non-vegans or want some advice, please send me a message to arrange a Skype call. Ask for help