This website and the associated YouTube channel were established with the aim of promoting vegan living and advocacy in a rational way. Here you will find science-based advice on how to promote the vegan lifestyle effectively, discussion about vegan related topics, and content on other issues surrounding ethical consumerism.

The author

My name is César. I’m a vegan advocate, entrepreneur and social media personality, working to change the world for the better by encouraging people to consume more ethically. I promote veganism as best I can by using an effective altruism approach, and show others how to do the same.

Public speaking

I give talks to vegans and non-vegans. Previous speaking events include Surrey Vegan Fair, Vevolution and Always The Sun festival. If you want me to give a talk at your university, school, workplace or event, send me an email. Request a talk

Vegan counselling

If you’re struggling to stay vegan, need help on how to deal with non-vegans or want some advice, please send me a message to arrange a Skype call (completely free of charge). Ask for help